01 / Premise

Founder-led revenue has a ceiling.

ACEYantraa is the GTM execution practice that builds the operating system underneath sales — for Indian B2B founders running ₹5–80 Cr revenue who are still in every deal.

Book a Revenue Diagnostic
02 / Thesis

Most founders hit the ceiling the year they realise they are still in every deal.

The instinct is to hire harder. A senior sales head. A bigger team. Better tools. None of these are the actual gap.

The gap is the operating system underneath sales — the rhythm of forecasting, the architecture of approvals, the inspection cadence that pulls the founder out of escalations, the visibility into pipeline that is not someone's gut feel on a Wednesday afternoon.

ACEYantraa builds that system. We are not a sales agency. We are not a fractional CRO firm. We are the practice that sits inside your business for 90–180 days, engineers the operating system, and leaves behind a team that does not need us anymore.

03 / The Offer
The Revenue Diagnostic

Thirty minutes. No deck. No pitch. No proposal.

One operator reading the patterns we see across dozens of B2B sales motions, applied to yours. By the end of the call, you will have a sharp read on:

  • Where the founder dependency is actually leaking margin — not where it looks like it is
  • Which "scaling decision" on your roadmap is masking a system gap that will reappear at 2× scale
  • The one or two changes that compound fastest in the next 90 days

Who this is for

  • B2B founders running ₹5–80 Cr revenue
  • 30–500 employees
  • Sales motion exists; the system underneath does not
  • Open to being told something you do not want to hear

Who this is not for

  • Pre-revenue or pre-PMF
  • B2C or D2C
  • Founders looking for an outsourced sales team
  • Founders looking for a yes-man

Four slots open per month. No charge to the right founder.

Book the call
04 / Approach

How we work — three layers, by design.

An engagement is built so the work compounds inside your business, not inside our retainer. That requires three distinct roles working in parallel.

Strategy

I lead the engagement. The diagnostic, the architecture, the inflection-point decisions. I sit inside your business — not behind a deck. One client at a time, in depth.

Execution

An AI-enabled delivery associate runs the daily rhythm. Weekly artefacts. Inspection of the system in motion. Built to compress the timeline without compressing the quality.

Operators

The system has to live with your people, not ours. We embed alongside, not above. When we leave, your team owns it — and can defend it without us in the room.

A typical engagement runs 90–180 days. Productised. Fixed scope. Fixed fee.

05 / Operator
About the founder

Twenty-two years in B2B sales leadership. ₹125 Cr in revenue engineered.

Across companies I worked inside — not advised from the outside. I have sold complex services into Indian and global markets. Built sales teams from one person to forty. Reported into founders, into boards. Sat in every chair from quota-carrier to RevOps to revenue leader.

ACEYantraa is what I do now: take the operating patterns I learned the hard way, and install them inside other founders' businesses faster than they could build alone.

Peer.
Not vendor.
— Rohan Goel, Founder, ACEYantraa
06 / Writing
The Franchise

Three series. Same operator POV. Different angle.

Published every week on LinkedIn. Anonymised real conversations with B2B founders working through revenue decisions, the mechanisms underneath, and the outcomes six weeks later.

Monday
The Founder Diaries
Dialogue with a founder. The decision they are about to make, and the one underneath it they have not seen yet.
Wednesday
Under the Hood
The mechanism beneath Monday's dialogue. One saveable framework per episode.
Friday
The Diagnostic Room
The six-week outcome. Or the invitation to apply the same pattern to your own sales motion.

Follow on LinkedIn

07 / Book

Pick a slot. No prep needed.

If you are running a ₹5–80 Cr B2B business and want one operator's read on your revenue system, book a 30-minute call below. If we are not a fit, I will tell you on the call — not after.