We cannot grow revenue dramatically. We cannot hire good sales talent.
Candidates choose companies like hotels.
Meaning?
Your job post is up and the compensation is solid. But your Glassdoor rating is 2.8, AmbitionBox is mediocre, Google reviews are ignored, no employees post on LinkedIn, and the founder's profile is a ghost town. You are not a choice. You are an elimination.
The four filters a good salesperson runs before applying
The Candidate's Four Filters
They Google your company
What comes up in the first page of results.
They ask ChatGPT what you do
Whether an AI assistant can describe your business clearly.
They skim ten Glassdoor and AmbitionBox reviews
Especially reviews from the sales team.
They open your team's LinkedIn
Whether your people — and you — are visible and credible.
Compensation only matters after all four filters pass
The fix is not a bigger budget
Run a 30-day employer-brand audit the way a 26-year-old business development executive will run it on Monday morning: search, ask an AI assistant, read the reviews, open the profiles. Fix what they will see before they ever reach your job post.
Related: Your sales interview tests the job they used to have — what to do once good candidates apply.